creative leader & designer

betsy

Betsy Farrell McChain

creative leader & DESIGNER
BASED IN NEW YORK
Smiling woman with shoulder-length hair and glasses wearing a patterned long-sleeve top.

Left-handed. Right-brained.
Led by intention and a belief that
design builds connection.

case studies

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1
Good Housekeeping x Walmart
2025
Holiday Gift Lab
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2
Good Housekeeping
2024
Summer Beauty Guide
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3
Good Housekeeping
2023
Sharing the Load
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4
Oprah Daily
2022
From Our Abuelas
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5
Good Housekeeping
2019
Digital Redesign